ON-GROUND APPROACH

OUR PROCESS

The average consumer living in the UK is exposed to 5000 different forms of indirect marketing per day! In today’s world, we at B.A.L.L Events & Promotions believe that mass media, digital marketing and commercial clutter, is no more than white noise, cluttering up consumer’s lives.

For our clients the last thing they want is for their marketing campaign to add to that noise, to become something that people try to block out and avoid engaging with. The main objective of any marketing campaign is to give consumers an experience they want to engage with. For modern consumers a tangible experience is more exciting and memorable, hence the rapid growth of ‘experiential marketing’; also known as on ground marketing.

On ground marketing is an advertising technique that creates experiences between brands and consumers. Our experiential campaigns use an activation (for example product sampling, immersive experiences, face to face engagements, events, etc.) to bring brands to life and interact directly with target demographics.

Rather than viewing consumers as passive receivers of content, at B.A.L.L Events & Promotions we believe that consumers should be actively engaged in the production and co-creation of marketing initiatives, thereby developing a meaningful relationship with our client’s brands. Consumer engagement occurs when a brand and a consumer connect, and what better way to connect than through experience?

We help drive down cost of acquisition through performance driven campaigns and drive up customer lifetime value through better brand experiences. The difference? More profit and happier customers and clients!

01. Brainstorming

This is where all campaigns begin. We will idealise a strategy appropriate to the target market and the product you are promoting.

02. DEVELOPMENT

After research and diving into your products, we will devise a plan of execution with possible scenarios and alternatives.

03. TESTING

We will run a test with brand ambassadors who will represent your brand and will get real-time stats that will be useful for launch.

04. LAUNCH

It is time for your brand to be live and for you to get new customers. Our trained specialists will ensure your brand is well represented.

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Covid-19 UpdateYour safety is our top priority!

Due to Covid, our office has made changes in order to prioritize your health and the health of others.  When visiting our office, please expect to:

  1. Receive a temperature scan upon arrival
  2. Hand sanitize your hands
  3. Social distance when possible